The Jevons Paradox In Marketing

The Jevons Paradox says: when efficiency improves, consumption rises.

It’s happening in marketing right now.

AI makes content cheaper, faster, easier.

However, instead of clarity, we get noise.

Efficiency doesn’t create signal. It amplifies chaos.

That’s why I’ve been working on something I’m calling The Narrative Advantage:

• Deep, authentic, data-driven storytelling.

• A clear, defensible narrative that turns efficiency into impact.

Without The Narrative Advantage: Efficiency just scales noise.

With The Narrative Advantage: Efficiency scales your story.

I’m getting ready to release the first version.

Want an advance copy? DM me over on LinkedIn, or fill out our Contact Us Form and I’ll share it with you.