About Us

Founded by marketing strategist Chris Rechtsteiner, Sightline is the strategic messaging and content partner B2B tech companies call when they need to stand out, go to market, and scale.

We help founders and executive teams sharpen how their company shows up in the world through positioning, storytelling, and a repeatable content engine that creates momentum and drives real business outcomes.

Our work is designed to get your message moving across audiences: customers, investors, partners, and your own team.

We don’t do content for content’s sake.

We craft narratives and messaging that aligns teams, wins deals, builds reputation, and accelerates growth.

When you work with Sightline, you’re not getting theory.

You’re getting a partner who’s been where you are and knows how to get where you want to go.